What is Sales force automation Software?

Sales force automation is a cloud-based software that helps manage the sales process, improve customer management, and streamline processes. It also tracks sales opportunities and effectively helps prioritise the sales effort. 

Sales force automation software also helps in many ways:

• Reduces manual data entry
• Ensures consistency in sales force, 
• Improves communication within the team
• Provides real-time insights

SFA is most commonly included in CRM software, but the two are not the same thing. 

The role of sales force automation in the retail industry?

Sales force automation software is made to automate various sales tasks. Like order processing, information sharing, inventory monitoring, sales forecasting and customer management. SFA helps to track distinct customer behaviours and preferences.

Sales Force automation plays an important role in connecting manufacturers, distributors, and retailers. By automating routine tasks, sales teams can concentrate on nurturing customer relationships, understand market trends, and close deals more effectively.

Statistics about SFA:

84% of the marketers claim that SFA makes their strategies successful.

77% of users see an increase in their sales figures.

SFA increased the lead conversion to 15-20%.

Automated email has generated 320% more revenue than non-automated emails.

Reference websites- 

1. Hubspot SFA Statistics Report. 
2. DYL’s proven stats about SFA. 

How Does Sales Force Automation Improve Sales Productivity Metrics?

In the present economic environment, companies face a common problem. That is to increase sales productivity. 

1.   Optimise Sales Force Structure

First step to improve sales force productivity is optimising the structure. Companies should align their sales force with the present dynamics and customer experience. It helps in evaluating the team size, evaluating territories, and also ensuring a balanced workload. Building an effective structure improves efficiency.

 

2.   Time Management

Time saving is the primary advantage of salesforce automation. It automates repetitive tasks like data entry, order processing. This helps reduce time that is spent on administrative duties rather it allows us to focus more on selling and engaging with customers. It helps prioritise leads so the team can focus on promising opportunities.

3.   Enhanced Communication

Salesforce automation provides a perfect hub for communication and collaboration within sales teams. Better communication enhances teamwork and provides a holistic view of the customer journey. 

 

4.   Set Clear Productivity Goals

Having a clear productivity goal is necessary. Use KPIs to define your business goals.

KPIs include:-

·         Conversion rates

·         Customer acquisition costs

·          And sales cycle duration

Always have a regular update on the goals to ensure best performance in sales force productivity. 

 

5.   Leverage Technology For Efficiency

Adopting technology is essential to enhance sales force productivity. It provides sales teams with the advanced tools to automate routine tasks. SFA also provides valuable insights and also streamline processes. 
 

Benefits of using sales force automation for the retail industry

1.      Monitoring On-Field Productivity

SFA app offers 40+ smart KPIs such as adherence to plans, beat efficiency, analytics and time spent at the point of sales. The salesman has a pocket MIS feature on his app to see his own achievement of his daily and monthly. 

 

2.      Making Expense Management Easy

If the sales team is small then managing TA/DA is still easy. But if the team grows, there is a need for a solution that handles expense management smoothly. So salesforce automation helps in making it easy.
 

3.      Streamlined Sales Processes

Sales force automation software automates the order taking process and reduces manual entry errors. It ensures faster and accurate fulfilment for customer satisfaction. 

SFA software also helps in real-time inventory data. It also ensures that they can accurately promise product availability to customers. It also reduces stock outs or overpromising. 

What are Distribution management systems? 

Distribution management system helps in distribution of workflows and activities. Improves supply efficiency. It also eliminated overstocking. Lastly allows companies to access real-time data from distributors. DMS is a gateway between brands and retailers. 

Choosing the Right Sales Force Automation Software and Distribution Management Systems for Your Business:

Selecting the correct SFA and DMS can be a game-changer for business in Indian retail. The best SFA software in India is only the one which understands unique challenges and opportunities in the market.

Looking for SFA software for your business? Here we come. We are mSELL solutions which is completely dedicated to improve the business framework in India with our sales force automation solutions and best distributor management software. We ensure that all your marketing strategies work correctly and your products reach the right place at the right time.

Conclusion:  

Salesforce automation improves sales productivity by making the sales process efficient. SFA and DMS software enables sales teams to work smarter and achieve better results. It improves customer satisfaction, improves the workflow and ultimately, increases revenue for the business.